Privacy policy

PRIVACY POLICY

Last Updated: July 2026

At RAYF Clothing ("RAYF", "we", "our" or "us"), we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data when you visit or make a purchase from our website.

By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

INFORMATION WE COLLECT

When you visit our website or place an order, we may collect the following information:

Personal Information

  • Full name

  • Billing and shipping address

  • Email address

  • Telephone number (if provided)

  • Order history

  • Payment information (processed securely through our payment providers)

Technical Information

We may automatically collect information such as:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages viewed

  • Time spent on our website

  • Referring website

This information helps us improve the performance and security of our website.

HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfil your orders.

  • Send order confirmations and shipping updates.

  • Notify you when production of your made-to-order item begins.

  • Respond to customer enquiries.

  • Detect and prevent fraudulent transactions.

  • Improve our website and customer experience.

  • Comply with our legal obligations.

Where you have chosen to receive marketing communications, we may also send you updates about new collections, product launches and promotions. You may unsubscribe at any time.

PAYMENT INFORMATION

RAYF Clothing does not store your payment card details.

All payments are processed securely through trusted third-party payment providers used by Shopify.

COOKIES

Our website uses cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your preferences.

  • Keep items in your shopping cart.

  • Improve website performance.

  • Analyse website traffic.

  • Prevent fraudulent activity.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

THIRD-PARTY SERVICES

To operate our business, we use trusted third-party service providers, including services for:

  • Website hosting

  • Payment processing

  • Order fulfilment

  • Shipping

  • Email communications

  • Website analytics

These providers only receive the information necessary to perform their services and are required to handle your information securely.

MARKETING COMMUNICATIONS

If you subscribe to our mailing list, we may occasionally send you updates regarding:

  • New product launches

  • Limited drops

  • Restocks

  • Promotions

  • Brand news

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in every email.

DATA RETENTION

We retain your personal information only for as long as necessary to:

  • Fulfil your orders.

  • Provide customer support.

  • Meet legal, accounting and tax obligations.

  • Resolve disputes.

  • Enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised where appropriate.

YOUR RIGHTS

Depending on your location and applicable law, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your personal information.

  • Object to certain types of processing.

  • Withdraw consent where processing is based on your consent.

  • Request a copy of your personal data.

To exercise any of these rights, please contact us using the details below.

DATA SECURITY

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

CHILDREN'S PRIVACY

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can remove it.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations or website functionality.

The latest version will always be available on our website and will include the date it was last updated.

CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

RAYF Clothing

Email: rayfclothing@gmail.com

We will respond to privacy-related enquiries as soon as reasonably possible.